Visual culture reading, notes and initial ideas
a reading supported by Nicholas Mirzoeoff What is visual culture, a pdf on the above link, i decided to look at Mirzoeoff work as he is noted as having studied Visual culture in the course of history.
When we see grass with our eyes, this is seeing grass with our eyes. When we see a picture of grass, we are experiencing visual culture as a picture of the grass is a reproduction and a representation. This representation may be in a considered place or position for the viewer to see it.
I am making sure i am 110% comfortable with my understanding of visual culture before i make a start.
Wagon painting - Drays, flat Carts & Living Wagons
I have decided to research into painted carts and wagons as part of informing my print brief and general research for future reference, I am going to look deeper into the typography of wagon painters from the past generations and come up with my own :)
This is something I have wanted to look deeper into for a while but haven’t had the opportunity to spend time on it until now, and I thought it would be something interesting for my tutors to see which they may not ordinarily see or think of looking at. I don’t know much about wagon painting but I know that it interests me and its my fellas background he’s a traveller lad so that’s how I came to seeing this kind of work, at places like Appleby fair as well as on drives and auctions.
The painting of gypsy wagons is a long standing tradition and although its probably less common than it once was, I hope it stays alive forever more. The artwork is incredible, and many naturally talented men and women have made gypsy wagons great works of art, which still exist today.. This isn’t something they study at uni.. this is a talent which is formed from on the job experience for anybody lucky enough to have the opportunity to learn from the talented painters before them. Painters do something called gold guiding, not sure if that spelled right but its a technique where they add gold leaf into the chamfered parts of the wood (arched bits) along with other places. The typography you see on flat carts and drays often refers to the trade, the owners name or the painter’s name. There’s also a technique called ‘lining’ which you can se in some of the pictures particularly around the wheels and the lines on edges.
All sites where I have picked images up are listed below
This is an introduction into the design industry, with
the ultimate aim of gaining a work placement with one
of the contacts you make.
THIS BRIEF IS IN TWO PARTS
First you are required to contact as many
professionals in industry and ask them questions, to
give you a better…
Hope you don’t mind the reblog, and thank you!
National Trust Evaluation
Our objective was to create awareness of The National Trust from a new perspective and away from its current perceived image. In order to do this we had to scrap the usual friendly family/oldies image and so we opted for a more sinister approach and with family in mind we came up with the ‘Mafia marketing’ concept, which includes copy with is instructional to the reader. ‘You will enjoy your time with us.’
Our concept was to encourage people to feel differently about joining our cause, targeting people in the recommended age range as detailed in the brief, who would ordinarily over look any kind of traditional advertising of National Trust memberships and days out. Our copy is affirmative and maybe gently pushy, but we feel that people will take it lightly and in good faith whilst at the same time be intrigued and consider the National Trust, where perhaps ordinarily they would have overlooked it. We feel this is the key to targeting the modern day visitor.
I feel our campaign is quite successful and when I initially envisioned the idea, it looked in my head just like Dan put together. I feel we worked well together and produced some really good stuff! We were clear on what we expected from each other and both pulled together to bring the brief to life. I learned more from working in a team for the second time of which I can take forward with me into my next brief and projects moving forward.
If I could change anything I would have liked us to have a few more posters as part of our series with more of a range of backgrounds and landscapes as I feel 5 or 6 would have worked better than 4, but with the time we had I think we made the best of what we could.
Join The Family Campaign
Our message we are trying to portray through this campaign is to; join us or as we say ‘Join The Family’ meaning joining the National Trust. We have used a mafia marketing theme aimed at people of 20-40 and used a brand new type of advertising for the National Trust. The relation between the mafia and the National Trust is that they both protect and preserve their territory but the idea we are using for this mafia theme is to become one of the gang members meaning signing up. Using a mash up of half woodland creatures, half samuel jackson and a play with words we aim to create a suitable, playful campaign for the company. Using famous mafia quotes that we looked at we formulated short sentences for each poster using a play on words and a slight element of a threat to relate to the mafia but keeping it home friendly and suitable in the style of National Trust.
We hope to create multiple ways of graphic communication to the open public such as posters, leaflets, bookmarks, websites and even guerilla. Above is the campaign logo.
Underground Guerilla Advertising
We wanted to do some form of guerilla advertising for this brief after doing some research into it we came up with the idea of changing the ads going along the escalator into a storyline to add more interest than the plain old repetitive ones that are normally up. The idea is to draw city folk away from their cities and bring them back down to nature.
web design pages
we thought we would continue the storyline throughout our campaign and realised the whole point in the brief was to make people join the national trust but how could they do that without having somewhere to sign up. I designed a whole new re-branded website for the National Trust using the mafia theme we have come up with. This would be the final destination as to the end of the storyline for our campaign.
Evil Black Envelope
This was our final idea for advertising. We thought of sending out threatening black envelopes in the post to the public the idea of this was to shock the user that receives one so that it fascinates them enough to open it. It’s quite a simple and fun idea that also links in with our Mafia theme. This envelope would be delivered via post or as a handout in a newspaper any way possible of getting this small piece of design into a member of the public’s home. Inside would be a small leaflet enticing you to join the National Trust and putting a twist on it saying ‘our trust is in your hands’ we are the national trust. join us.
Letter inside envelope
The following images display a series of posters, a logo and a banner that we created in relation to The National Trust brief. We worked as a team to strip the National Trust of its current image and make it relevant to the modern visitor so we decided to come from a completely different direction, in which granny meets gangster! Join The Family….
A series of bookmarks which will be placed in envelops and posted anonymously, the reverse side of the mini leaflet/bookmark have details on a National Trust event coming up in the area of which the recipient is invited to attend.