MelodyMayUoS

Directions Brief Evaluation: Communication Pathway

For my final brief of the first year I decided to do the communication pathway brief in which I had to brand my own store. I opted for a horse and dog themed shop and came up with Horse & Hound.

 

Initally in the brief I was focused on illustrating the logo and spent a while sketching out horse and dog related logos. Midway through the brief I had a chat with Tim who pointed out the ampersand slap bang in the middle, which I had totally over looked up until then. It was after this chat that the direction of my brief completely changed. I began to sketch out ampersands of my own and really took to the drawing of the shapes.  Never had I paid so much attention to the ampersand and now I think it will always be with me. I feel like something just clicked and from there on this whole project flowed for me. One of the most important things I learned during this brief, which I over heard early on, was the advice that colour should be left until last when designing a logo, ‘worry about it last, just get the designs out there’. I’m sure this helped me during me brief because I wasn’t sat there panicking about the colour, which gave me more time to actually develop my logo.

 

I decided on three possible fonts for my store each having a slight twist on the feel of how the shop would be presented. Initally I went for the Calson font because I thought it looked smart, I then looked at Apple Chancery for its regal feel, and then I also downloaded CountryGold because I really liked it and it felt right for the job. After a few test samples I chose CountryGold, and I think it was the best choice for the brief. I used illustrator comfortably to put together all my store materials including signage, business card, bags, leaflets, compliments slip and tags. I really enjoyed this part of the brief, bringing it all together and seeing it come to life.

 

I feel this brief ran well and I really enjoyed it. I think it helped that I live and breathe horses because this really kept my attention and I really enjoyed the branding, especially because I could totally relate to the target market so this helped when bringing together my own ideas. Il definitely tap into this passion during Level 5 and I am looking forward to seeing what next year brings