Johnny Hannah’s print, it’s nice how it overlaps - the typeface on my own will be very different for this brief but this work has got me thinking about overlaying in the composition and also considering opacity- suggesting cross over of lucky and unlucky- intertwined and indistinguishable?
Although my posters are type based I love the layering here by Purgatory Pie Press- cut out shapes similar to how I have done mine today- though these look beautifully printed- I haven’t done print this year yet… :(
I’m looking at a last bit of artist and designer research for the final stages of the brief- I like how the type colour is drawn from part of the existing image- I may consider this when putting together my posters. I can see how I might do this with the collage cut outs I have been doing today.
I don’t think i have blogged my brief concept earlier on in the brief so i shall post it here now
Drawing people into the notion that by ignoring and failing to report pot holes is taking a chance, playing with the idea of ‘luck’ and leaving their safety and well being in the hands of ‘Pot Luck’ thus 'Pot Luck' being the idea and motivation behind my series of posters.
To research various aspects of Luck and explore them in order to produce a campaign to include at least a series of x3 posters. These are to be directed at road users, to create an awareness of FillThatHole.Org.Uk. This is in order to encourage people to report pot holes for their local council to then be able to take action. Many people do not realise that their local councils rely on the general public to make them aware of potholes in order for them to do something about them. My aim is to make people aware of FillThatHole.Org.Uk via a poster campaign. The target audience is bike and horse riders alike. I have opted for these two as they are two road users who are most likely to benefit from road side posters as they travel at a slower speed and along similar routes that sometimes cars wouldn’t necessarily travel. And to be fair they interest me a lot more than drivers. Plus the tone of the brief suggests these would be more suited :)
Drawing some inspiration from my graphic design book- I am looking at Jeff Kleinsmiths posters and in particular his layered prints - I’m thinking about taking elements of the bike and horse rider- layering them in a similar block style composition and including my tag lines. Just coming from another angle :)
I’m thinking the first picture here may be the best generic logo for our series of FillThatHole campaign posters, aimed at all road users.
I have also done individual ones aimed at the bike rider wearing the helmet, another using Zoe’s vector logos of a wheel (also bike rider but could be a car wheel also to be fair) and finally a logo for the poster aimed at the horse rider. My horse shoe is pretty crap and it looks to much like a U so it doesn’t work i don’t think, I will need to do another horse so if i want to make this work, which is a bit rounder and more suggestive of the O!
For reference this typeface is SketchMe Regular (dafont sourced)
Last week i took some photos along some routes which both bike and horse riders would take in order to find suitable places for my FillThatHole.Org.UK campaign posters to be displayed. I also nipped into halfords for bike inspiration! These are just a few of the photos/primary research to give you an idea of what I’m up to. I really like the typeface on the Kabana packaging - though I’m not sure it would be suitable for what it is i am doing.. But i really liked it so I had to include this :)
Initially I started the pothole - FillThatHole.Org.Uk brief. During a seminar it was identified that me and a fellow student are doing the same brief and it was suggested that we work together on this. Zoe Kennedy is on the Motion pathway and I am on the Communication pathway, so I focused more on the concept and initial tag lines and Zoe is cracking on with photography and animation ideas. It has been good so far as two minds are better than one and although we don’t cross paths very much we have had a few good ideas between us and are getting the brief done. We are still underway with the brief and will be submitting everything together next week. I shall submit my final evaluation within my Tumblr blog, all my module related posts can be found by clicking the Roses Brief link at the top of my Tumblr.