Profession Practice: Evaluation
The final brief of our second year was a perfect opportunity for discovering our selves and creating our own identity within design.
After receiving the brief unfortunately I missed two months being in class with the others due to an operation on my spine which was really tough as missing the feedback does hinder progression. However I carried on anyway and followed the design process, as I know it.
I was partnered up with Ursula for part one of the brief and this helped lots as we had daily contact as and when we needed to. We worked really well together to put the industry questionnaire out and gave each other feedback about each selection of questions and agreed with a final 10, taking 5 from each.
The industry report was something, which I enjoyed. For some reason reports come easily to me, I enjoy putting them together and documenting. I have no problems doing that and again we worked together to tweak the document before final hand in. (Hopefully we wont be told that it was completely wrong!)
Thankfully uni has the PMC procedure, which enables students to have an extra 4 days to their hand in date when they need it. This helped both in my final submission of procon along with the professional practice brief.
My logo was, as per usual, a struggle due to my own indecisiveness. Ironically this was a key point brought up in some of the feedback we received from our questionnaire. I’m not sure that I will ever stop being like this, but it’s definitely something, which stumps creativity! After much deliberation and peer feedback I opted for the handwritten style using a graphics tablet to add a very personal touch. I also had a big issue getting my head around using my own name and not my company name. Although I am keen to work on my own business branding, it was important for me to take a step back and create what I was being asked for. And that was my own name. So now I have done that and learned, I am now able to move onto other elements of myself and self branding. It’s been really confusing trying to establish my own identity within design but this brief has definitely been the one to help me in this area.
The CV was much easier for me to think about, once I had decided on my final logo. I have made a couple of different variations of my logo, to include contact details where applicable, and be landscape where needed (eg business card). I already enjoy working with InDesign and through this brief I have learned how to use illustrator and InDesign in sync with each other to produce printable documents to a higher standard.
Although I have missed crucial feedback points throughout the brief, I am still quite happy with how it turned out, and at least I know I can do it alone when I have to. Although I also understand that feedback is always crucial, and the bit I received through social networks was enough to completely change the direction of my work.
For my promotional piece I created a series of cards which when placed together spell out the important message I am trying to convey. The intention of these small but hopefully effective cards is to create intrigue for the viewer, and make the viewer want to piece together the cards to reveal the message. I have used bright colors to appeal to the eye and reflect my personality. The theme - hopefully obvious enough is music notes in line with Melody. The final 2 cards will be the contact information on the reverse sides. If I had known what my final promo piece was going to be, I think I may have combined the idea and not created a separate business card, as my promotional cards could in theory team up and be a business card.
Usually I find inspiration from artists but for this brief I found my main inspiration has come from my peers and the work I have seen being produced. I find it inspiring and it reminds me that I don’t have to be a veteran designer to attempt to produce work!
If I had more time I would refine my cards to a higher standard and maybe add a greater selection and make them into a puzzle with the intention of grabbing peoples attention by intriguing them.
Despite being away from university and being apart from everybody, I have still enjoyed this brief and felt the benefit that comes with every brief we complete as part of our course. I am thoroughly looking forward to my third and final year at the University of Salford.